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​​What's Going On Here?​

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There's a chance you've heard this story before, but I'm going to tell it again. This version comes from Carmine Gallo's interesting book The Storyteller's Secret and is a version told by Dr. Rich Guerra to show his employees why exceptional service makes a difference.​

Imagine living in medieval times and you're traveling through the countryside. There's all sorts of dust, noise, and activity. You come across a man with a sledgehammer and he's smashing rocks.​

"What's going on here?" you ​ask.

The man responds, "What does it look like I'm doing? I'm breaking rocks."

You continue on your way and find another man who's got a sledgehammer and he's breaking up rocks.

"What's going on here?" you ask.

The man responds, "I'm making a living."

You walk further down the road and you see a man doing the same thing. He's got a sledgehammer and is smashing rocks.

"What's going on here?" you ask.

"I'm building a cathedral."

This man does not see what he's doing as trivial. He is a part of something bigger. We don't want people who are here to break rocks. And if you're here to make a living, this place probably isn't the best fit for you. If you're here to do something great, this is the place to be.

Here's my question​ to you. When someone walks up to you and asks "What's going on here," do you answer, "I'm completing some testwork" or "I'm working on an audit" or "I'm doing my job"?

​Or do you say "I'm helping the organization achieve its objectives"?

The answer makes all the difference in the world.

Understand and embrace the big picture of what your work is accomplishing and the work will be better, your approach will be better, and you'll have a whole lot more fun doing that work.

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