Awards can enhance a professional's personal brand. Ask author and internal audit executive Nancy Haig, winner of Internal Auditor magazine's 2019 John B. Thurston award for her February 2018 feature article, "Your Personal Brand." Haig received the award today at The IIA's International Conference in Anaheim, Calif.
The Thurston Award recognizes the most outstanding feature article published in Internal Auditor during the previous year. Haig has been an internal audit professional for more than 20 years, most recently as director of internal audit and compliance for a New York-based global consulting firm.
In her article, Haig explains that just as a strong brand can be an organization's strongest asset, a personal brand is critical for an internal auditor. "Developing a strong personal brand can benefit an internal auditor's career in many ways," Haig writes. In addition to professional achievement and recognition, it can help auditors determine their career direction and assess whether they are in the right role. Importantly, she adds, "Through consistent use of his or her brand, (an internal auditor) will be seen as a trusted advisor."
In presenting the award, IIA Global Chairman Naohiro Mouri noted that Haig's own brand includes playing an active role in supporting the internal audit profession, including as 2019-20 senior vice chairman of The IIA's North American Board.