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​A Real Elevator Speech​

Brief interactions sometimes provide a perfect opportunity to extol the virtues of internal audit.​

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When we are honest, we have to admit that internal auditors don't always enjoy a positive reputation. Partly, unfavorable perceptions exist because people don't know what we do. And unfortunately, they also stem from people who think they do know what we do. So we always have to be ready to share our side of the story — sometimes at a moment's notice.

On my way to speak at a recent IIA–Fort Worth chapter meeting, I struck up a conversation with someone in an elevator. When I mentioned I was giving a presentation, he asked what I was speaking about. Fearful of the response I was sure to receive, I told him, "Internal audit." He did not disappoint, forming a cross with his fingers and jokingly — I hope — saying, "Keep away!"

I laughed. "Don't worry, I'm not one of those auditors," I said. "I don't try to find people doing things wrong; I try to help people do their jobs better."

I could tell he didn't believe me, but he also seemed willing to give me the benefit of the doubt (if for no other reason than hoping this might free
him from being audited while on the elevator). And at that point I had a sudden realization. "You know," I said, "they always say you're supposed to
have an elevator speech. I guess I just gave mine. Did it work?"

He laughed. "Well, at least it was short."

Yes, I actually got a chance to give an elevator speech. And I got to give it on an elevator. Did I make a difference? Did this person come away with a new perspective on internal audit? I really can't say, but I learned three things.

First, elevator speeches really happen. Our days are filled with brief interactions and, sometimes, those interactions can
provide an opportunity to talk about the value of internal audit.

Second, elevator speeches need to be short. That means we must be able to express the value of internal audit in a succinct way that resonates with
the listener. 

And third, even a few seconds can spark a change in someone's perceptions. My hope is that this gentleman remembers his
conversation with an internal auditor (if he remembers it at all) as a quick interaction that gave him new information — perhaps enough to keep his fingers from forming a cross next time.

I like to think of this experience as a little nudge. A little nudge can make a difference, and enough little nudges can start a groundswell. In turn, that groundswell can lead to better understanding of internal audit's value among people everywhere.

So, in Fort Worth, Texas, because of an elevator speech delivered in an actual elevator, one person's perspectives about internal auditing may
have been nudged just a little. Who have you nudged today? 

Mike Jacka
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About the Author



Mike JackaMike Jacka<p>​​​​​​​​​​​Mike Jacka, CIA, CPA, CPCU, CLU, worked in internal audit for nearly 30 years at Farmers Insurance Group. He is currently co-founder and chief creative pilot for Flying Pig Audit, Consulting, and Training Services (FPACTS). In <a href="/_layouts/15/FIXUPREDIRECT.ASPX?WebId=85b83afb-e83f-45b9-8ef5-505e3b5d1501&TermSetId=2a58f91d-9a68-446d-bcc3-92c79740a123&TermId=ac8af301-e15c-49bc-9c04-b97c2e183a4b">From the Mind of Jacka​</a>, Mike offers his wit and wisdom on the internal audit profession.</p> Jacka blog posts


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