Like most magazines, we regularly survey our readers to ensure we’re providing the content they want and need. The results of the recent 2014 Internal Auditor Magazine Survey are revealing, not so much because of what readers had to say about the content, but because of their lack of awareness of all Internal Auditor has to offer.
Although two-thirds of respondents indicate they access Internal Auditor’s website at least monthly, one-third are not aware that it offers exclusive content, and many are unaware of the site’s improvements since the redesigned site launched last August. Obviously, we haven’t done enough to let our readers know the full scope of the Internal Auditor brand.
InternalAuditor.org features a new, mobile-friendly design, easier navigation, and an enhanced search function. The site, which has nearly 90,000 page views per month, also features content not found in the magazine, including blogs and videos from industry experts and articles related to technology, fraud, and other areas of interest to internal auditors.
Of those who visit the website, many are unaware of the digital edition (e-magazine) that is available on the site. The digital edition is an exact replica of the print edition with added features such as videos. By clicking on “View Current Issue” on InternalAuditor.org, readers can not only access the most recent digital edition, but also a digital archive that dates back to 2004.
The Internal Auditor mobile app also features the digital edition, as well as a daily news feed and our “Chambers on the Profession” and “Marks on Governance” blogs. The app is available for free download via the Apple App Store or Google Play. Search for Internal Auditor Magazine. Once an issue is downloaded, it can be viewed anywhere, anytime, regardless of wireless connectivity.
Finally, Internal Auditor is very active on social media. Our Twitter news feed, accessible via @IaMag_IIA, provides regular updates of the news important to internal auditors. The news feed also is viewable on InternalAuditor.org and as mentioned, on the app. Our followers on the Internal Auditor Magazine Facebook page receive internal audit-related information, as well as updates when new articles are posted to InternalAuditor.org.
In today’s world, where people like to choose how they view content, it’s important our readers know there is a lot more available to them than just the print publication. The Internal Auditor brand — print, website, digital edition, app, and social media — offers comprehensive coverage of the internal audit profession through a variety of mediums. Give them a try!